The American shoe company Cole Haan has been successfully selling its products in the United States since 1928. However, they had not yet ventured into the European market. An external Polish company got the job of spearheading this project and decided to approach Adleap for help with entering the German market.
- The Polish company needed help navigating the German market and consumer preferences
- They had limited resources for paid advertising and marketing effort
- They had a disorganized content planning and creative process