Case Cole Haan


The American shoe company Cole Haan has been successfully selling its products in the United States since 1928. However, they had not yet ventured into the European market. An external Polish company got the job of spearheading this project and decided to approach Adleap for help with entering the German market.


  • The Polish company needed help navigating the German market and consumer preferences
  • They had limited resources for paid advertising and marketing effort
  • They had a disorganized content planning and creative process


Adleap helped the company by implementing a comprehensive digital marketing strategy.

This includes:



Adleap was able to help successfully enter the German market through a comprehensive digital marketing strategy and by optimizing their internal processes. This resulted in increased online sales and a stronger brand presence in the German market.
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