Background
The American shoe company Cole Haan has been successfully selling its products in the United States since 1928. However, they had not yet ventured into the European market. An external Polish company got the job of spearheading this project and decided to approach Adleap for help with entering the German market.
Challenges:
- The Polish company needed help navigating the German market and consumer preferences
- They had limited resources for paid advertising and marketing effort
- They had a disorganized content planning and creative process
Solutions
Adleap helped the company by implementing a comprehensive digital marketing strategy.
This includes:
- Adleap made a comprehensive forecast based on previous cases and benchmarks
- Paid social media advertising: We created targeted social media campaigns to reach potential customers in Germany
- Paid search advertising: We helped optimize their Google Ads campaigns to increase visibility and reach in the German market
- Email marketing: We consulted on email marketing and how to keep customers engaged and informed about new products and promotions
- Conversion rate optimization: We consulted on how to improve their website's user experience and design to increase the likelihood of conversions
- Content planning and creative handovers: We advised and delivered a structure for their internal process for content planning and creative handovers, to ensure that all content was on-brand and consistent
Results
- A significant increase in website traffic and online sales in Germany
- A well structured work and information process
- They were able to enter the German market with a strong online presence and competitive advantage