Digital Consulting
We build tailored media strategies that reach goals based on a data foundation
What is a media strategy?
A digital media strategy is a plan for how a business or organization will use online channels, such as email, social media, search engines, and websites, to reach and engage its target audience.
The strategy includes goals, target audience, and a plan for creating and distributing digital content, such as videos, blog posts, infographics, and social media posts.
It may also involve paid advertising, such as search engine ads or social media ads, as well as tactics for tracking and analyzing the success of the campaign.
The overall goal of a digital media strategy is to increase brand awareness and drive sales or leads through digital channels.
Our approach to a media strategy
We conduct a comprehensive analysis based on your previous data, pain points and business objectives
- Define main objectives: We need to define what you want to achieve with your digital media strategy, such as increasing brand awareness, driving sales, or generating leads.
- Identify your target audience: By understanding your target audience's demographics, interests, and behavior, we can create a content strategy plan that resonates with your core audience.
- Conducting a digital audit: By reviewing your current digital presence, including your website, social media profiles, and any existing digital marketing campaigns, we identify what's working well and what needs improvement.
- Researching your competitors: We are looking at what your competitors are doing in digital media and identifying what your company can learn from them.
- Creating a content strategy: We develop a plan to create and distribute digital content to help you achieve your goals.
- Using paid advertising: We will select the best channels for your marketing mix based on the audit.
- Measuring and analyzing: Using tools such as Google Analytics to track and measure the success of the campaigns gives us a chance to act agile and responsive to maximize ROI.
- Be adaptable: The digital space constantly changes, new tools and platforms are released, and customer behavior shifts. Keep an eye on the industry and adapt your strategy as needed.
Why should you have a media strategy in place?
A digital media strategy is essential for any business that wants to grow
- Work systematically
- Increase the likelihood of success
- Reach and engage its target audience effectively through online channels
- Increase ROI
- Stay ahead of the competition